We had the opportunity to completely re-brand Logan's Roadhouse – a line of over 200 steakhouses across the country. I came onto the project early in its life, tweaked the voice, and produced hundreds of lines across digital, social, and in store.
#STEAKWORTHY - Social Campaign
There’s a reason nobody celebrates with salad. Life’s biggest moments call for steak. So when someone does something #steakworthy, we invite them to celebrate with a tender Logan's Roadhouse steak. For free.
Wall of #Steakworthy
You don't have to be famous to do something #steakworthy. Just post your #steakworthy moment online, and it'll automatically be added to the wall of Steakworthy at the nearest Logan's.
It could be acing the test, getting the girl, or just making it to Tuesday.
#STEAKWORTHY Photo Station
Didn't do something #steakworthy today? Don't worry about it. This installation can help you create your own #steakworthy moment at tailgates and other events – while making your Instagram followers jealous.