CD / Copywriter
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Copy of Hoplite

Side Project: Hoplite

This is my startup.
We made compression socks out of a material
that's stronger than Kevlar.

Role: Creative Lead  
(And a whole lot of other stuff)

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Solving the "no measuring tape" problem.

Compression socks require three measurements to be effective.
But no one shops online with a ruler and string. So we created a way for them to measure their legs with a headphone cord and a folded dollar bill.

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Dyneema: the military tech that makes our gear indestructible.

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Yes, we really hung her from a sock.

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Social Series 

We captured candid stories from CrossFitters across the country.

These are two of our favorites.

Photography by Mary Mcdonald


Now, who wants a shirt? 

(You'll have to fight Jason for it.)

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