CD / Copywriter
Screen Shot 2019-08-04 at 11.49.32 AM.png

playMGM Casino App

PlayMGM Casino: App Launch

 


We launched the PlayMGM gambling app.
Only problem: it was literally identical to its competitors. So we leaned into the one thing no one else could claim: the Vegas heritage of the MGM name.

It quickly shot to number 2 in its
hyper-competitive category.

Role: Creative Lead

 
 
 

National TV:

Get transported to Vegas with every thrilling heartbeat.

 

Localized Rollout
(Starting in New Jersey)

Screen Shot 2017-12-28 at 8.45.23 AM.png
ad1.jpg
commute-on-train.gif
Train walking.jpg
snapchat-gif-3.gif