CD / Copywriter
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playMGM Casino App

PlayMGM Casino: App Launch


We launched the PlayMGM gambling app.
Only problem: it was literally identical to its competitors. So we leaned into the one thing no one else could claim: the Vegas heritage of the MGM name.

It quickly shot to number 2 in its
hyper-competitive category.

Role: Creative Lead


National TV:

Get transported to Vegas with every thrilling heartbeat.


Localized Rollout
(Starting in New Jersey)

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