Highly-targeted Facebook ads
Interactive game interstitials
Partner editorial content
Bus wrap + Airplane banners
Outdoor (digital + traditional)
Airport / Subway takeovers
Highly-targeted Digital Banners
PlayMGM was coming to New Jersey, but it was literally the same as its competitors. The same games. Made by the same company. So we leaned into the one thing no one else could claim: it’s Vegas heritage. And it shot to number 2 in this hyper-competitive category.
Viva Las Jersey, Baby.
To bring the thrill of Vegas to NJ, we used a little-known biological phenomenon: When people hear an increasing heartbeat, their own heart begins to beat faster with it.
Put in some headphones, and see if your heart rate doesn't rise as well.