CD / Copywriter

playMGM Casino

playMGM Casino

Highly-targeted Facebook ads

Snapchat Filters

Digital Radio

Interactive game interstitials

Partner editorial content 

Bus wrap + Airplane banners 

Brand Strategy

TV

Radio

Outdoor (digital + traditional) 

Airport / Subway takeovers 

Highly-targeted Digital Banners

 

THE PROBLEM: 

PlayMGM was coming to New Jersey, but it was literally the same as its competitors. The same games. Made by the same company. So we leaned into the one thing no one else could claim: it’s Vegas heritage. And it shot to number 2 in this hyper-competitive category. 

Viva Las Jersey, Baby. 

 
Screen Shot 2017-12-28 at 8.45.23 AM.png
 

TV:

To bring the thrill of Vegas to NJ, we used a little-known biological phenomenon: When people hear an increasing heartbeat, their own heart begins to beat faster with it.

Put in some headphones, and see if your heart rate doesn't rise as well. 

 
ad1.jpg
commute-on-train.gif
print_posterArtboard 5.jpg
Train walking.jpg
Black-rail-posters.gif
OOH-2-up.gif
Interactive Interstitial.jpg
Vegas-Payouts.gif
See-flop.gif
snapchat-gif-3.gif
Drift Roulette title.jpg
Drift Roulette in laptop.jpg
Drift shots.jpg
Facebook life drift.jpg