CD / Copywriter

Save The Food / Ad Council

Save The Food 

Stunts 

TV

Digital Banners

Social Content

Social Ads 

Brand Strategy

Site content (year round) 

Alexa Skill

Digital Tools

Partner Content

Facebook Live 

 

 

This is the future of advertising. 

We create the brand, the site, the content, the partnerships, and the tools that change consumer behavior.

Then we make some ads.

 

 

SaveTheFood.com

Site + Content

This is no microsite. It’s one of the richest repositories of Food-Saving information on the planet. And with millions of monthly visitors, we never stop creating content for it. 🤓💻

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Alexa Skill

Digital Tool + Digital Advertising

We created an Alexa Skill for over 400 foods. It tells you how to store them so they last longer, figure out if they've gone bad, and magically revive them it they have. After nearly half a million active installations, Amazon is adding it to Alex’s native functionality. 🎉

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Blue Hill at Stone Barns

Brand Partnership + TV Spot

We recruited Dan Barber (Chef & Co-Owner of Blue Hill at Stone Barns, one of the world’s top 10 restaurants) to help change the way people think about food waste. He even surprised two foodies with the meal of a lifetime in their own home.😮

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Scraps TV Show

Brand Partnership + Native Content (TV)

We partnered with Joel Gamoran and the team at Scraps to create partner content that integrated our tools and messaging into the show’s “scrappy cooking” style. Then we helped him write Season 2 for A&E. 📺

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THE GUEST-IMATOR

Digital Tool + TV Spot

A digital tool that helps you figure out how much food to make for a dinner party. We dug through research papers, partnered with universities, and wrote some insane algorithms to reliably-answer one of the World’s hardest questions: How much will a group of people actually eat? 

(Yes, it actually works.) 🍽

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TV Spot: 

 

Demonstration: